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You own a hotel franchise in a city.
Your guests come to you from different sources –
like referral, regular guests, newspaper advertisement
and the most popular Internet reservations.
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Let us say, there are 50 hotels in
your city. All the hotel owners like you get reservation
from Internet portals like Travelocity, Expedia,
Orbitz etc.
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Till date, most hotel owners in a
particular city compete with each other for business.
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With City-Travel-Portal, you become
a collaborator and facilitator for ALL hotels in
your city. In fact, you provide a common platform
for all the hotel-owners in your city to attract
more guests. You own the most attractive City-Guide
with details of your city that attracts more guests.
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As a single hotel owner, your profit
will come only if the guest comes to your hotel.
But as CTP owner, you will get profit ANYTIME your
guest comes to YOUR City through your site. As hotel-owner
you try to attract guest only to your hotel. As
CTP-owner you attract guests to your city.
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So, instead of trying to get the piece
of the pie, you create a bigger pie.
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You become a recognized leader and
make all other hotels member of your City-Travel-Portal.
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We will design your City-Travel-Portal
(CTP) and promote it aggressively on Internet.
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This will ensure that your CTP gets
listed at TOP on search engine whenever any visitor
tries to find information about your city on Yahoo,
Google and other search engines.
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All hotels in your city will become
members of your portal and they will get reservation
THROUGH you like they were getting from Travelocity,
Expedia and Orbitz.
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| 1.2 Comparison
Chart – You As Hotel Owner and You As CTP Owner
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| You earn only if the guest comes
to your hotel |
You earn even if guest goes to
ANY hotel in your city |
| You have to manage the hotel, mortgages
etc. |
You have to just manage the website
and other hotels of your city as the member of
your CTP. |
| You have limited rooms |
You have unlimited rooms in your
city. |
| You promote your site ONLY with
keywords related to your hotel |
You promote your site with your
city keywords |
| You are competing with other hotel
owners in your city. |
You are a collaborator, facilitator
and leader for all hotels in your city. |
| You take significant risk in managing
infrastructure |
You have no risk. You just manage
the hotel website. |
| You get reservations via other
portals. |
All other hotels in your city get
reservation through you. |
| You don’t get to create a
long-term brand. |
You can create a long-term brand
for your CTP. |
| You have to spend on
advertising to attract guests. |
You get paid by others to advertise
on your City-Travel Portal. |
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| 1.3 What You Need
To Do: |
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You
will take leadership to design the attractive
content-rich travel portal for your city. |
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You will
enroll your city hotel franchise to be your
member. And send them reservation. |
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You will
make one-time investment to make the CTP. |
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CGS Infotech
will design and promote the site for you. |
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You will
earn commission on reservation in ANY Hotel
franchise in your city. So, if the traveler
from CTP books room with any of the member hotel
in your city, you get 10 %. |
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It is like
owning a share or commission in ALL hotels of
your city. You just need to forward the reservation
and earn commission. |
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It is like
owning Expedia, Orbitz or Travelocity of YOUR
City. |
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All hotel
franchise in your city will become member of
YOUR Portal and you will send them reservation
through Internet. |
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Let us say
you have 50 member hotels from your city listed
on the site – www.yourcityguide.com .
And 100 guests book reservation every-day with
US $ 40 as average rate per night, generating
business of US $ 4000 per day and profit of
US $ 400 per day. You just need to forward the
reservation to the selected hotel. |
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You will
create a long-term brand, popular Internet destination
and valuable online asset that can generate
revenue forever. |
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As you own
the city portal, you can put your banner ad
on the top to attract maximum travelers to your
hotel. |
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1.5 What Will CTP
Contain:
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A detailed
travel guide of your city to attract leisure
and business travelers. |
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Will have
photographs, content, information on major attractions-events
in your city. |
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Will have
DATABASE and listing of all major hotels in
your city. The traveler can choose the hotel
and submit his/her request for online reservation
in that hotel. |
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As the CTP-Owner,
you will have tie-up with major hotel-franchise
in your city. You will forward the reservation
to the selected hotel and earn commission. |
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1.6 City-Travel Portal
Design and Promotion Strategy:
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1.6.1 City-Travel
Portal Design Strategy:
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CGS
Infotech will design CTP portal with 250+
standard HTML Pages related to hotel and
travel in your city. This is a local city
travel website or online local guide.
This website will have all the sections
to attract frequent leisure and business
travelers to your city. |
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The
site will have sections like – City
Guide, City Attractions, Weather, Important
Places, Events and Best Deals for Hotels. |
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The
CTP will also have the LISTING OF ALL
MAJOR Hotels in your city. The traveler
can choose the hotel and submit his/her
request for booking of the hotel. |
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Your
websites will have carefully selected
content, information and resources that
will attract the guests. The websites
will be created in a way, which will ensure
higher ranking for your company. |
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Each
of the website will be promoted under
250 unique and different keywords. These
keywords are selected based on the search
pattern of your clients on Internet. |
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In
effect there will be 250+ Web-Pages related
to your products crawled into major search
engines such as Yahoo, Google and MSN. |
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Each
web-page will have an order or an enquiry
form which will enable the client to send
you a reservation or request more information
about your hotel or travel packages. |
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This
approach will multiply your existing success
with one website at least by 30 times.
That is you will receive more leads, more
traffic and get more new clients. |
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1.6.2 Promotion
Strategy For CTP:
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Preliminary
Country or Target Analysis |
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Keyword
Analysis, Review and Approval |
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Registering
the domain names as per Targeted area |
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Keyword
Rich Content as per the keywords approved |
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Designing
Web Pages. |
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Directory
Submission Recommendations |
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Link
Popularity Analysis |
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Site
Optimization Implementation |
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Directory
Submission |
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Keyword
Monitoring, Maintenance and Performance
Review |
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