| No. |
Category |
Person-In-Charge |
Category-Time |
| 1. |
Domain Name With Legal Ownership
|
|
|
| 1.1 |
Domain name suggestions |
Domain Name Manager
|
|
| 1.2 |
Review & compliance with Brand
domain name policies
|
Domain Name Manager
|
|
| 1.3 |
Domain name legal review
|
Domain Name Manager
|
|
| 1.4 |
Domain name registration/ renewal
|
Domain Name Manager
|
|
| 1.5 |
Printing and sending WHOIS information
|
Domain Name Manager
|
|
| |
Estimated
Total Time
|
|
2 |
| 2. |
Secure & Reliable Web-Hosting
|
|
|
| 2.1 |
Web-server space set-up & renewal
|
Webserver Administrator
|
|
| 2.2 |
FTP account & FTP password set-up
|
Webserver Administrator
|
|
| 2.3 |
Email accounts
|
Webserver Administrator
|
|
| 2.4 |
Control Panel for Web-Hosting
|
Webserver Administrator
|
|
| 2.5 |
A-Record, MX-Record Pointing
|
Webserver Administrator
|
|
| 2.6 |
Configuration and assignment of NS
Entries
|
Webserver Administrator
|
|
| |
Estimated
Total Time
|
|
2 |
| 3. |
Attractive & Custom-made
Website Design
|
|
|
| 3.1 |
Advanced Flash Animation with lifestyle
pictures
|
Website Design Project
Leader
|
|
| 3.2 |
Image optimization for quick downloading
|
Website Design Project
Leader
|
|
| 3.3 |
Attractive and custom layout of Home-Page
|
Website Design Project
Leader
|
|
| 3.4 |
Hotel Property & Amenities Page
|
Website Design Project
Leader
|
|
| 3.5 |
Rooms Amenities Page
|
Website Design Project
Leader
|
|
| 3.6 |
Specials & Packages Page (Content
to be provided by client)
|
Website Design Project
Leader
|
|
| 3.7 |
Reservations
|
Website Design Project
Leader
|
|
| 3.8 |
Area Attractions - Upto 5 Pages (Content
to be provided by client)
|
Website Design Project
Leader
|
|
| 3.9 |
Email Offers
|
Website Design Project
Leader
|
|
| 3.10 |
Email To Friends Page
|
Website Design Project
Leader
|
|
| 3.11 |
Contact Us Page
|
Website Design Project
Leader
|
|
| 3.12 |
Google Maps & Directions
|
Website Design Project
Leader
|
|
| 3.13 |
Custom Graphics & Images
|
Website Design Project
Leader
|
|
| 3.14 |
Website Design Techincal Support
|
Website Design Project
Leader
|
|
| 3.15 |
Round of design changes for home-page
approval
|
Website Design Project
Leader
|
|
| 3.16 |
Round of design changes for final
website approval
|
Website Design Project
Leader
|
|
| |
Estimated
Total Time
|
|
154 |
| 4. |
Hotel Software Integration
& Programming
|
|
|
| 4.1 |
Email Marketing Sign-up Tool
|
Software Programmer
|
|
| 4.2 |
Weather Forcast
|
Software Programmer
|
|
| 4.3 |
Xpressions Review & Rating Panel
|
Software Programmer
|
|
| 4.4 |
Customer Review Pages & Admin
Panel
|
Software Programmer
|
|
| 4.5 |
Programming Technical Support
|
Software Programmer
|
|
| |
Estimated
Total Time
|
|
58 |
| 5. |
Onsite Search Engine Optimization
|
|
|
| 5.1 |
Keyword Research Report
|
SEO Project Leader
|
|
| 5.2 |
Final Keyword Selection
|
SEO Project Leader
|
|
| 5.3 |
Onsite Webpage Optimization - SEO
Content
|
SEO Project Leader
|
|
| 5.4 |
Meta-tags - SEO optimized title, description,
keyword and other tags
|
SEO Project Leader
|
|
| 5.5 |
Alt-Tag and Image SEO optimization
|
SEO Project Leader
|
|
| 5.6 |
SiteMaps
|
SEO Project Leader
|
|
| |
Estimated
Total Time
|
|
35 |
| 6. |
Offsite Search Engine Optimization
- Link Building |
|
|
| 6.1 |
Anchor Text Optimization |
Link Building Manager
|
|
| 6.2 |
Backward Link Building - 8 backward
links
|
Link Building Manager
|
|
| 6.3 |
Getting links from relevant &
high-PR popular sources
|
Link Building Manager
|
|
| 6.4 |
Consultation, Strategic Planning and
Implementation
|
Link Building Manager
|
|
| |
Estimated
Total Time
|
|
200 |
| 7. |
Directory & Internet Yellow
Pages (IYP) Submission
|
|
|
| 7.1 |
Submission & follow-up with Google
Directory/ Dmoz
|
SEO Project Leader
|
|
| 7.2 |
Submission & listing in popular
Internet Yellow Pages (IYP)
|
SEO Project Leader
|
|
| 7.3 |
Submission & listing in Niche
Directories
|
SEO Project Leader
|
|
| 7.4 |
Submission & listing in Hotel
Directories
|
SEO Project Leader
|
|
| |
Estimated
Total Time
|
|
45 |
| 8. |
Local Search Engine Optimization
|
|
|
| 8.1 |
Google Maps Local Listing
|
Local SEO Specialist
|
|
| 8.2 |
Yahoo Local Listing
|
Local SEO Specialist
|
|
| 8.3 |
Windows Live Listing
|
Local SEO Specialist
|
|
| 8.4 |
Listing in other popular local search
engines
|
Local SEO Specialist
|
|
| |
Estimated
Total Time
|
|
35 |
| 9. |
Social Media Optimization
|
|
|
| 9.1 |
Slideshare Profile
|
SMO Manager
|
|
| 9.2 |
Flickr Profile
|
SMO Manager
|
|
| 9.3 |
Youtbue Video Channel
|
SMO Manager
|
|
| 9.4 |
Conversion of client photo into an
online video
|
SMO Manager
|
|
| 9.5 |
Other social media profiles
|
SMO Manager
|
|
| 9.6 |
Promotion of all social media profiles
|
SMO Manager
|
|
| |
Estimated
Total Time
|
|
67 |
| 10. |
Feedback, Testing, Launch
& Reports
|
|
|
| 10.1 |
Offline website testing
|
Website Design Project
Leader
|
|
| 10.2 |
Internal Website Quality Control Testing
|
Website Design Project
Leader
|
|
| 10.3 |
Website Testing on Server
|
Website Design Project
Leader
|
|
| 10.4 |
Client feedback on initial layout
and final website design
|
Website Design Project
Leader
|
|
| 10.5 |
Website uploading and final launch
|
Website Design Project
Leader
|
|
| 10.6 |
Consultation between website design
& SEO project leaders
|
Website Design Project
Leader
|
|
| |
Estimated
Total Time
|
|
9.5 |
| 11 |
Reports, Client Review and
RoI
|
|
|
| 11.1 |
Ranking Reports Every Month
|
Ranking Report Manager
|
|
| 11.2 |
Google Analytics Set-up
|
Ranking Report Manager
|
|
| 11.3 |
Google Webmasters Tool Set-up
|
Ranking Report Manager
|
|
| 11.4 |
Email traffic report/ ranking reports
|
Ranking Report Manager
|
|
| 11.5 |
Technical support for RoI analysis
whenever requested
|
Ranking Report Manager
|
|
| |
Estimated
Total Time
|
|
31 |
| 12. |
Brand/ Franchisor Policies
& other legal compliance
|
|
|
| 12.1 |
Review & Compliance with domain
name policies of brand and franchisor
|
Website Legal Administrator
|
|
| 12.2 |
Review & Compliance with Website
Design & SEO policies of brand/franchisor
|
Website Legal Administrator
|
|
| 12.3 |
Communication with brand/franchisor
to get the approval
|
Website Legal Administrator
|
|
| 12.4 |
Review & Compliance with Search
Engine Policies
|
Website Legal Administrator
|
|
| 12.5 |
Review & Compliance with ethical
SEO and ethical business practices
|
Website Legal Administrator
|
|
| 12.6 |
Review & Compliance with data
protection/ data security policies
|
Website Legal Administrator
|
|
| 12.7 |
Resolving any legal issues, questions
or concerns
|
Website Legal Administrator
|
|
| |
Estimated
Total Time
|
|
34 |
| |
Total Hours |
|
672.5 |
