| How
To Promote Web Site:
There are so many articles about website promotion
and most of them will tell you the same thing
- submit to search engines, use signature files,
use free classifieds, join newsgroups etc...
What you need to do is look at the BIGGER picture.
What is unique about
your website?
What is your niche
market?
You must concentrate
on promoting in YOUR NICHE MARKET and be highly
focused.
Yes, you need to
promote using different methods, but ALL of your
promotion must be TARGETED at the most likely
customers.
Formula For A Successful Web Site.
The Right Product
+ The Ability To Make The Sale + Good Site Design
+ Good Web Hosting + Good Sales Copy + Promotion.
If you are sure you have got the first 5 right,
then it is worth spending some money on targeted
advertising. The best place to advertise is in
both online and offline in TARGETED publications
related to what you offer on your site.
But is it worth the effort to get your site listed
with all the major search engines and directories?
Absolutely!
Where else can you
get free, consistent exposure for your site where
over 80% of the world population is searching?
In fact, a recent GVU survey showed that 84.8%
of Internet surfers find products and services
through search engines.
There is no question that millions of people are
using these search engines every day to find and
purchase products and services. But are they finding
you?
Note:
* Indexing will mean when you type your website
name in any leading search engine like google,
your site will come up. This guarantee is applicable
to indexing your site in major search engine and
does not relate to actual sales, profit, new leads,
new client sign-up or top ranking under particular
keywords.
How does
Google, Yahoo List Sites – Search Engine
Algorithm Explained:
Most people think
that SEO involves use of some magic formula or
secret technique to get your site at top. Actually,
SEO is a pure science. There are no secrets. If
you have the time, you can also do what a SEO
does.
Knowledge is power.
With bit of more knowledge about Search Engine
ranking, you will be in a powerful place to make
a decision that will greatly reduce your perception
of risk.
1. Please read following
article on www.google.com
that describes how Google ranks the websites.
http://www.google.com/technology/
Specifically, read
the following para on the Google Technology page:
"PageRank
Explained (Reprinted from Google’s website)
PageRank relies on the uniquely democratic nature
of the web by using its vast link structure as
an indicator of an individual page's value. In
essence, Google interprets a link from page A
to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of
votes, or links a page receives; it also analyzes
the page that casts the vote. Votes cast by pages
that are themselves "important" weigh
more heavily and help to make other pages "important."
2. Most search engines work on the same principle
as Google has stated above. In popular Internet
terminology it is known as "Link
Popularity".
3. Coming on top of search engine is like a winning
a democratic election in USA or UK. There are
many parties, candidates trying to be on top.
But, the party or candidate that gets the maximum
votes wins the election. Similarly the web page
that gets maximum VOTES or Links wins the Internet
Game and gets listed at top.
4. It is easy to check your site’s
link-popularity or to verify how many votes you
have got.
Go to www.google.com
and type: link:http://www.yoursitename.com
This will show you how many votes or links you
have got.
Now type link:http://www.cyberwebglobal.com
you will see we have got 350+ votes.
CGS Search
Engine Marketing Package:
All SEO Plans include
the following:
- Initial
search engine optimization report.
- Customized keyword analysis to define the best
suited key phrases for your business.
- Title tag and Meta tag optimization.
- On page optimization.
- Image optimization.
- Creation of a search engine friendly site map
for better crawling of your site.
- Hand submissions to the top search engines &
directories using our unmatched experience for
individual engines and directories.
- Search engine submission confirmation reports
as well as email and Chat assistance if you need
it.
- Submission to secondary engines and targeted
directories.
- Link Popularity Development - manual link requests
to related websites.
- Monthly reports showing ranking progress.
- Account manager.
|